Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Think beyond the marketing team. Or someone said you should so your considering it. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. Y0u can also add keywords from Facebook or specific hashtags to your Paper.li. I find it to be fairly engaging.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Do we want to create community? How can we use social media to support existing mediums and marketing channels? Think about how you would like to be communicated with if you were YOUR customer.

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Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. But it isn’t just about timing your post, its about timing the communication around the post. I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. Some days just work better than others.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

OCTOBER 28, 2012

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

NOVEMBER 1, 2011

While there is some dispute in the PR community about AVE, it is still the most widely used. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. AVE: Advertising Value Equivalent is something that PR professionals have been using for years.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. Go where you can stand out with the right community. It might not be Facebook.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

JULY 2, 2012

.” Kred Rewards has the potential to be more valuable to brands looking to find and reward influencers, since transparency is built into the equation and here’s an interesting tid-bit, sharing is built into the system too – so those who are targeted for rewards can also share those rewards with their community.

Klout 177

Klout Comparison Influencer Airlines 177