Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. What did I miss? Business Acumen.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JUNE 30, 2011

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. Photo credit: Facebook Tweet.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JUNE 30, 2011

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. Photo credit: Facebook.

Social Media 100

Social Media Collaboration Communities Community Platforms 100