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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Million users on YouTube. Here’s the answer.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. While YouTube is great, my community is with other gamers who have moved on to Twitch.tv Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over.

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