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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. Social media is also her go-to source for the latest in marketing news.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Facebook. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This!

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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. While my definition of a friend has changed since joining the social networking site in 2005, the core remains the same: Friends are people who I know in the flesh, share an interest or two, and consider socially compatible.

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Approaching Strangers Through Foursquare

Ari Herzog

But I returned to the Foursquare community last winter and now share my check-ins on a daily basis. Isn’t that how social networking works? Ari Herzog is currently seeking a full time position in social media. This privacy intrusion is why I deleted my Foursquare account two years ago. Connect on LinkedIn today.