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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

B2B 306
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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Social media moderation: How to respond to world events

Sprout Social

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard.

Eventful 111
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. million Facebook: 49 million YouTube: 13.6 million LinkedIn: 1 million TikTok: 10.9 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share. Instagram: 19.1

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Platform 116
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How COVID-19 has changed social media engagement

Sprout Social

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Updates to LinkedIn times to post. Updates to Facebook times to post. Similar to Facebook, the number of peak times during the week expanded since our previous review for Instagram. and 1–2 p.m.

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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.

Groups 337