Jeff Esposito

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Social Media’s Redheaded Stepchild

Jeff Esposito

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). I’m not looking for a job.”.

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Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% One thing that I fear coming from this report is a panties-in-a-bunch overreaction to the numbers above within the social media community. Unsurprisingly the usage in this group was quite low: 3.8%

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Is this Twitter’s Tipping Point?

Jeff Esposito

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. What do you think of this?

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Five for Friday

Jeff Esposito

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. Who owns your brand’s social media data?

Journal 39
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Jimmy Fund Helps You Social Media for Social Good

Jeff Esposito

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. Are we as a culture addicted to social media?