Remove influence
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
article thumbnail

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I originally started my show only on Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

B2B 348
article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 115
article thumbnail

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Gymshark does this by maintaining a strong social media presence and an active fitness community online. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Instagram: 6.7

article thumbnail

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Facebook: 255K YouTube: 12.1K Twitter: 10.7K With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.