A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes other influencers such as members of the public who have large or loyal social media followings. Before 2005 this would have included customer magazines, flyers or newsletters. Adding other influencers will broaden this.
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