Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JUNE 27, 2019

As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. says “influence” is the “ability to build meaningful communities around us.”

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Project Influencer Communities Groups 236

Waxing UnLyrical

APRIL 17, 2015

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. ” Aaaahhh!!! In a nutshell.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Identify Relevant Groups, Communities.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 24, 2014

I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why Brands Must Choose Influencers Wisely. Why: Shel Holtz challenges the myth that organizational hierarchies destroy trust, communication, and growth. They need ventilating.

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life.

Banking 278

Banking Influencer Consultant Training 278

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers.

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? This is a great read from Daniel Newman.

Health Care 189

Health Care Small Business Consultant Loyalty 189

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. 4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses?

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

MARCH 24, 2017

But oftentimes folks at those mammoth firms are looking to see what influencers in the space are saying about various solutions … and that intel shapes their purchasing decisions. Which means that independent business owners like Rajean and Sohini could be some of your most effective influencers … if you let them.

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Price Banking Industry Influencer 235

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. That aspect of marketing should influence your adoption of a new network. Is your audience part of the network? Are they active?

Social Networking 222

Social Networking Flickr Influencer Fashion 222

Waxing UnLyrical

MARCH 14, 2011

Facebook had a mere 20 million registered users. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Sphere of Influence. An extended community.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

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Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. measurepr.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I originally started my show only on Facebook.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

NOVEMBER 28, 2016

My roles include running our influencer program, overseeing the firm and running all business development. As you can imagine, it’s invaluable with working with clients and influencers. For me the community around Shonali alone is worth the investment and more. Introduce yourself – who are you and what do you do?

Banking 100

Banking Influencer Conference Consultant 100

Waxing UnLyrical

JULY 31, 2013

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

JUNE 20, 2014

that could be influencing your digital body language and how your audience perceives you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding. Pam Moore examines 105 factors (FOMG!

Brands 213

Brands Consultant Flickr Small Business 213

Waxing UnLyrical

NOVEMBER 10, 2014

How to incorporate SEO and influencer content. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

APRIL 8, 2016

Influence doesn’t necessarily come with age. Creativity begets attention, which begets influence. Engaged communities do much more than participate in your initiatives. Instinctively, even if not explicitly, we gravitated towards a community-based and community-fueled approach. It comes with passion and motivation.

Influencer 100

Influencer Communities Banking Consultant 100

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Waxing UnLyrical

FEBRUARY 17, 2014

Have you made a connection that had a great influence on your career? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Connections. Please let us know in the comments below.

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Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

JUNE 21, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn How To Use Twitter For PR. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. .

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

DECEMBER 8, 2014

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

NOVEMBER 3, 2014

Why: Social media is influencing elections all over the world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Rocking the Vote. How Social Media Impacted the 2014 Indian Elections.

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Reclaiming influence. Over the last few years, we’ve seen “everyone” become an “influencer” (just like “everyone” is a “rock star”). And when everyone’s an influencer, then no one’s an influencer. Or: “Never mind about [mainstream media outlet]!

Trends 100

Trends Consultant Influencer Education 100

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Community management: Community management has come to the fore as a unique role and discipline in itself.

Skills 188

Skills Communities Issues Industry 188

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “Make every person you speak with feel important, say please and thank you, ask how their day is going, and be mindful of your tone and language in all communication,” writes Karelyn Lambert in this goodie from the WUL vault. Role of a Community Manager. Influencing Stakeholders Across Boundaries to Grow Results.

Consultant 100

Consultant Collaboration Skills Training 100

Waxing UnLyrical

JULY 31, 2015

Now, more and more, people are getting their news from social media and Facebook in particular; and I’m almost embarrassed to admit that holds true for me personally too. But you should also be looking at/for: Influencers : people who command the attention of your target audience, and who could help entice them in your direction.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JULY 10, 2013

” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right? Therefore, what we say and how we communicate a message to the media is very important – be it online or offline.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

MARCH 14, 2014

The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ ’ “ I learned a great deal from this exercise.

Exercises 192

Exercises Consultant Blogger LinkedIn 192