influence 
Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.
Adam Cohen
JULY 16, 2010
No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.
Adam Cohen
JULY 12, 2010
How is our market share today vs. a year ago, and how will a new program help influence that? The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Will there be future demand for products?
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