Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. These stories are usually about someone else, like a customer, politician, or a member of the community. Your employees are characters in a broader story.

Strategy 145

Strategy Social Media Marketing Consultant 145

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 ChompOn Daily Deals Group Buying.

Facebook 110

Facebook Directory Statistics Review 110

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

Content 129

Content Marketing Cost Metrics 129

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018).

Social Media 110

Social Media Marketing Curata Influencer 110

Ignite Social Media

JUNE 16, 2016

By boosting content on platforms like Facebook and Instagram, you are putting additional funds behind the content that is the best of the best. These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out. Not sure if your influencer marketing strategy stands up?

Influencer 60

Influencer Strategy How To Collaboration 60

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found.

Content 213

Content Social Bookmarking Press Release Research 213

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please send someone to get her out.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Windows group management tools on tap. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership. SoundCloud.

Social Media 60

Social Media Tips Marketing Social Networking 60

Laurel Papworth

FEBRUARY 26, 2012

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Not just the Icelandic Constitution on Facebook but also fixing park benches as a group on FixMyStreets. We don’t live in a linear world anymore.

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% They also have groups for specific industries.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Let’s say you have a white paper for download on your site. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. Research and research groups. How to P.A.C.K. doctors, CEOs).

Blogger 42

Blogger Brands Survey Cost 42

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Heroes At the Gov 2.0

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc. One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

Social Media Strategery

JANUARY 26, 2009

Our first group is the Junior Employee - For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Facebook firewall gov20 government government 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. See here how Whirlpool responds to its customer complaint on its official Facebook page. Currently, an estimated 92% of companies use this channel for marketing. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Video tutorials.

Social Media 154

Social Media Engagement Meme Buy 154

Social Media Marketing

NOVEMBER 29, 2012

The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc.

Content 167

Content Hubspot Mobile Team 167

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. Because it’s their own content, it shows that the company cares about their community and wants them to be successful, as well as demonstrating their expertise in the space. Use content from your community.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114