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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes partnerships, alliances, syndicates and more. How Canadians use Social Media. Canadians love social media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes partnerships, alliances, syndicates and more. How Canadians use Social Media. Definition: Owned Earned Shared Paid Media.

Marketing 195
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. How Canadians use Social Media.

Marketing 199
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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
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Why Facebook and Twitter are Old News

Ari Herzog

You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? There is no denying Facebook and its ilk are important but when are 600 million users too many to stay on one website? Syndicating FourSquare to Twitter. Not last week.

News 107