Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. If your company is in that group, you aren’t alone.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams. adamsconsulting.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Provide customer support. Share this on Bebo. Share this on del.icio.us.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Marketing, PR and communication efforts within the enterprise need to be connected as well.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Get color indication of hashtag strength as you type, on Twitter or Facebook; notifications when new hashtags pop up for your topic; and ability to group and compare hashtags.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Meghan Biro. MeghanMBiro. Liz Bonilla. And congrats on being a new mom!

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you make the most of LinkedIn groups? ” Guides to Using LinkedIn Groups.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

AUGUST 22, 2012

Second, direct visitors fall broadly into one of two groups: let’s call them “old friends” and “new friends.” ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% 12. ( Business 2 Community ). Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Facebook.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Adding a Linkedin Group to Your Company Page by Social Media Tutorials.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 6 social media network updates that you missed by iMedia Connection.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 17, 2014

Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post ). 25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen.

Directory 205

Directory How To Forums Social Bookmarking 205

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter gets new, Facebook-like feeds & features by DevBeat.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

AUGUST 28, 2012

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. 101 Examples of Social Business ROI by Dachis Group. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 27, 2010

If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. 12 Essential Social Media Cheat Sheets by Mashable. .”

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

MARCH 25, 2015

” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. 7 simple ways to optimise a blog post for the search engines by Fairy Blog Mother. 9 Effective Ways To Revive A Struggling Blog by Blogging Wizard.

Survey 100

Survey Blogger Influencer Engineering 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 7, 2017

Showcase reviews: Blogging Wizard (WordPress), Marketing Insider Group, MarketingLand, RazorSocial, SnapApp. I love the analytics and insights I can capture about my communities, client communities and their competitors. I love the simplicity by which the engagement within Twitter communities is tracked.” — ArCompany.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). And these people can vote. Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 27, 2021

Facebook was opened up to the public in 2006. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? 55% of this age group now have a profile on at least one social network. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. But…20% of all divorces are blamed on Facebook. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196