Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. Well, that was until folks added Facebook to it. It is definitely scary.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 18, 2012

Unsurprisingly the usage in this group was quite low: 3.8% of these CEOs are on Facebook. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc.

Smart Phone 32

Smart Phone Communities Tips Groups 32