Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

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On Alice in Wonderland and Social Media

Akamai Marketing

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.