yMarketingMatters

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media literally is the means by which your business can relate to, exist in and influence human communities. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Get onto Google+! This is especially apparent with the importance of Google Authorship.

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Social Media Updates: November

yMarketingMatters

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

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Video Marketing For Your Business

yMarketingMatters

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Facebook is poised to overtake YouTube…they say. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook vs. YouTube.

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Check out this infographic from Digital Insights on social media facts, figures and statistics from 2013: Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures : Facebook now has 1.26 Facebook averages 1.23 There are 128 million daily active Facebook users in the US.

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Social Media Updates: July

yMarketingMatters

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. The second Facebook algorithm change considers when people Like or comment on a post. Most Facebook pages probably won’t see much change in reach as a result of these algorithm updates.

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Social Media Updates: July

yMarketingMatters

Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile. 360° videos and 3D videos!Improved