Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. We all know that having a Facebook fanpage and a Twitter account is not a “strategy&# – this session gives you the steps to developing both! Government 2.0

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. A Facebook personal profile and other social media profiles such as Twitter are assumed. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and other social media profiles such as Twitter are assumed. This course holds less than a dozen people and has been running for 8 years. .

Course 40

Course Training Social Media Press Release 40

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. How Do You Build An Online Community?

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. How Do You Build An Online Community?

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. What’s the best process for developing a social media marketing plan? It’s the gift that keeps on giving.”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

SEPTEMBER 10, 2010

5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Static FBML Facebook transition to iframes – experts discuss the upcoming changes. Build online community. Link Building.

Mashup 116

Mashup Resources WordPress Press Release 116

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

Blogger 168

Blogger SEO Consultant WordPress 168

Kikolani

OCTOBER 22, 2010

ROI on Internet marketing services – if you are having a hard time explaining or understanding the return on your investment, this chart may help. The ROI of relationships – why we should enjoy where we are. Crafting a SEO budget to maximize ROI – how to invest in ROI while staying within your allocated budgets.

Mashup 139

Mashup Resources Picasa SEO 139

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. You also get better results with a larger Facebook fan base. Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Check ( Facebook Lite ).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Kikolani

MAY 28, 2010

How to use Facebook with InfusionSoft – an email marketing software / service. The facts about Facebook infographic – I love infographics, hence why they have their own section and are spared throughout others. Import Twitter favorites into Facebook pages – not a bad way to share useful posts with your fans.

iPad 133

iPad Resources Mashup WordPress 133

Convince & Convert

JUNE 3, 2010

The rise of the social media website plugin is allowing its functionality to metastasize across the web to become a part of the infrastructure – Facebook’s little announcement is the first of what will undoubtedly be many such initiatives to make social websites the default. It’s making social content sharing more fun.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

AUGUST 4, 2010

So I turned to their social media platforms of choice (Hampton on Facebook, HamptonFYI on Twitter) and registered my dissatisfaction with lack of response. After quite a bit of time on Facebook they asked for contact info – but they have a Fan page, there's no way to message them so I posted my e-mail address immediately.

Social Media 132

Social Media Strategy Comments Course 132

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? Foursquare? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. local photo forum? One Currency To Rule Them All.

Facebook 105

Facebook Virtual World Foursquare Banking 105

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I think the biggest misconception about Social Media is it will bring you instant internet fame, ROI, etc.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need. However, awareness is important.

Social Media 120

Social Media Strategy Mobile Consultant 120