Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Facebook. Let me explain ….

B2B 219

B2B Curation Communities Marketing 219

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Dave Fleet

MARCH 8, 2012

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. In short, the launch of Facebook Timelines for your brand means you need to integrate.

Curation 389

Curation Brands Facebook Patterns 389

Ignite Social Media

MAY 16, 2017

You can read all about it here , but the key takeaway is that as marketers, we really need to have a deep understanding of the people we’re trying to reach in order to create content that’s going to resonate with them—the stuff that makes them think, “Hey! Get eyes and ears in the community! They get me!”—people-first The results?

Communities 123

Communities Content Banking How To 123

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

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Class Social Media Strategy Marketing 91

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. VMware has a comprehensive way of thanking their top influencers; they created the VMware vExpert program.

Communities 134

Communities B2B How To Forums 134

Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. But good communities are more than support channels. An effective support community relies on members to generate much of the support.

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Cost Communities Drupal Forums 135

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 126

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Later

APRIL 16, 2021

One invite at a time, Clubhouse is positioning itself as an engaging marketing tool for your brand. . The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. 4 Ways to Market Your Brand on Clubhouse . blog post. #1:

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Marketing Collaboration Hosting Industry 111

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.)

Sports 204

Sports Communities Social Media Forums 204

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? Talked on the phone?

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HootSuite URL Analytics Forums 120

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

Strategy 92

Strategy Marketing B2B ROI 92

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Reddit is a social network with a forum-style discussion structure. Reddit is a social network with a forum-style discussion structure. Reddit is all about fostering community by encouraging users (a.k.a.

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Reddit Brands Meme Forums 100

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Thus, the trend pendulum (the trendulum?)

Communities 60

Communities Real Estate Forums Loyalty 60

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 141

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. The answer is always a bit different depending on the product or service. So there you have it.

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Social Media Jive Marketing B2B 230

Buffer Social

SEPTEMBER 17, 2018

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Part IV: Other communities and social networks for content discovery. Let’s kick it off!

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Reddit YouTube Communities Content 111

Janet Fouts

JANUARY 4, 2011

I had a very interesting conversation with a Facebook application developer today. If it’s not yours, or if it is, please– for the love of community –pitch in and SAY something! We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Brand building.

Communities 136

Communities Forums Posterous SEO 136

Convince & Convert

JULY 28, 2013

But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessories. Communities don’t thrive on their own.

Content 150

Content Marketing Forums Patterns 150

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. Yeah, that’s going to be you.

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. — Twitter Communities (@HiCommunities) January 5, 2022.

Social Media 101

Social Media Film Exercises Social Networking 101

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Twenty4 Social

SEPTEMBER 3, 2020

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online.

Affiliate marketing 75

Affiliate marketing Tips Marketing Startup 75

Social Media Network Marketing

APRIL 15, 2013

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. The idea is not to steal / pinch their Community Members.

Social Media 114

Social Media Construction Brands Forums 114

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Mindjumpers

JANUARY 14, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Twitter, Facebook are a must for business sites. Facebook profiles with ‘like’ on post and pages can get you to cloud nine in no time. Do not set yourself away from the group.

Trends 245

Trends Influencer Social Media Forums 245

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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B2B Social Media Marketing Survey 110

SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Pretty self-explanatory.

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Questions Social Media Pharmaceuticals Social Networking 280