Social Media Marketing

DECEMBER 17, 2010

It seems that every time Facebook makes a change, it's a major gaffe. With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect.

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Facebook Privacy Flickr Notification 161

Waxing UnLyrical

OCTOBER 9, 2012

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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Waxing UnLyrical

AUGUST 28, 2015

Photo: Geoff Livingston via Flickr , CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If yes, please do leave a comment below.

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Content Flickr Consultant Study 100

Waxing UnLyrical

SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.

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Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

SEPTEMBER 4, 2015

I found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. 4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content.

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Waxing UnLyrical

APRIL 28, 2014

I am so sorry we didn’t publish for a few weeks. Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Small Business Consultant Flickr Travel 187

The Marketing Blog

FEBRUARY 6, 2010

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

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Web 2.0 Facebook Startup Comparison 145

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. She was there because RPS is a great community partner. In order to build a community you need more. Image: zlady via Flickr, CC 2.0.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

APRIL 9, 2013

Image: crimfants via Flickr, CC 2.0. I know that you cannot buy Facebook shares with Zynga currency. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. That’s how I was acquainted with her. I know that setting boundaries is difficult.

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Exercises Flickr Consultant Meeting 244

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Such a business may look at Facebook and Instagram to reach their customers.

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Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

MARCH 8, 2017

So I asked my community: what advice they’d give to young(er) women entering/in the PR field? Image: Ted Eytan via Flickr , CC BY-SA 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

NOVEMBER 18, 2012

Image: Dave Keeshan via Flickr, CC 2.0. I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). Image: Rameshng via Flickr , CC 2.0.

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Waxing UnLyrical

JUNE 22, 2015

Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” 6 Rules of Thumb for Successful Brand Publishing. ” How do you make your content “wow” your community? Navy via Flickr, CC 2.0. ” 5. Image: U.S.

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Content Consultant Flickr Publishing 100

Waxing UnLyrical

JUNE 28, 2012

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. And it started thinking a bit more about the modern communicator as a “connector.” Image: kheelcenter , Flickr, CC 2.0. Go get ‘em.

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Flickr Meeting Collaboration Eventful 174

Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. 6 Buzz Phrases Marketers Should Take Seriously in 2015.

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Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Image: Jeff Gunn via Flickr, CC 2.0.

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Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Is Online Reputation Management Dead?

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Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

MARCH 27, 2013

Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories. Image: Huntington Theatre Company via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Reputation Consultant Flickr Project 229

Waxing UnLyrical

SEPTEMBER 11, 2012

Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco). Image: joewcampbell via Flickr, CC 2.0.

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Flickr Report Training Communities 213

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. Image: mkhmarketing via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. How can you track your social media efforts to ensure that your strategy is up to par?

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Metrics Social Media B2B Consultant 100

Twist Image

SEPTEMBER 23, 2011

Should Google and Facebook be securing your privacy online? If you don't identify that these individuals are tied to you in the physical realm, it's hard for platforms like Facebook and Google to know the difference between a spouse and a friend or your child and a friend. Don't publish anything private. publishing.

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Privacy Flickr API Mobile 109

Waxing UnLyrical

JUNE 12, 2015

And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? Image: Memphis CVB on Flickr via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Airlines Flickr Consultant Meeting 100

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Image: tdlucas5000 via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

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Privacy Flickr Policies Google 237

Waxing UnLyrical

SEPTEMBER 5, 2012

Image: Paul Bica via Flickr, CC 2.0. Shanan Sorochynski is a communications strategist at the University of Regina. In addition to developing strategy for the institution she co-ordinates an informal learning collective comprised of members of the U of R community who have a shared interest in social media.

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Training Flickr Collaboration Social Media 185

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. Relinquish the idea that you can control what and how your audience thinks and behave, and instead focus on being of service, providing value, and nurturing a community. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Consultant Flickr Metrics Communities 100

Waxing UnLyrical

MARCH 23, 2015

Image: Jamie McCaffrey via Flickr, CC 2.0. If that’s not a fresh take on community building, what is? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy.

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Waxing UnLyrical

MARCH 9, 2015

Image: Al Jazerra English via Flickr, CC 2.0. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

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Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

MARCH 13, 2015

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. ET; and in April, we’ll be focusing on community relations and the measurement thereof. Image: Kevin Pelrine via Flickr, CC 2.0. Twitter Facebook Google+ LinkedIn #measurePR Recap: March Measurement Madness.

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Consultant Flickr Metrics Travel 100

Waxing UnLyrical

FEBRUARY 23, 2015

Image: Travis via Flickr, CC 2.0. ” Liz Papagni explores some effective ways to kickstart your branding strategy in this Business 2 Community post. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Four ways social media impacts emotional branding.

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Brands Consultant Film Flickr 100

Waxing UnLyrical

AUGUST 17, 2015

Image: Bruce Clay, Inc via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. What insights have you learned from him?

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

OCTOBER 25, 2012

So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. That’s right. What’s your best pro tip?

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Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

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Waxing UnLyrical

JUNE 1, 2015

If you stopped publishing your social content, would anybody notice? Image: Search Engine People Blog via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Evaluating Content.

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Content Consultant Flickr Trends 100

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Communities Strategy Forums Ustream 55

Waxing UnLyrical

APRIL 20, 2015

Why: Richard Barker walks you through “what you need to know about the update and the changes you need to make” in this Business 2 Community post. Image: Johan Larsson via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Talk to me!

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Mobile Meeting Consultant Small Business 100