Adam Cohen

SEPTEMBER 2, 2010

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Photo credit: StarrGazr via Flickr. Share this on Facebook. Related Posts. On Beyond Snake Oil (1).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Share this on Facebook.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

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Research Social Media Marketing Retail 265