Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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The Social Media Venn Diagram

Jeff Esposito

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. Well, that was until folks added Facebook to it. It is definitely scary.

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Measuring your social output

Jeff Esposito

Facebook provides this data under the site’s Insights function. On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. To do this, you can offer a printable coupon code on your Facebook page and have it be redeemed in your location. Engagement.

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Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles.