Techipedia: Tamar Weinberg

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) Here’s what I’ve learned from her.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. But good communities are more than support channels. An effective support community relies on members to generate much of the support.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Facebook restricts what a Page’s Cover Photo may contain. References to user interface elements, such as Like or Share, or any other Facebook site features. It’s all about creating a beautiful Facebook Page that effectively conveys the purpose and quality of your brand. Examples of poor use of the Profile Picture.

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Create a Custom iFrame Tab: Free Facebook iFrame Apps.

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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. Test your ads for conversion.

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When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. Social media “experts&# recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. You’re serving the community, not yourself.