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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Image: dkshots via Flickr, CC 2.0. Tarnishing your brand doesn’t have to happen in such a dramatic fashion. One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out. And why not? • You lose credibility.

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

Image: han Soete via Flickr, CC 2.0. Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Repeat after me: the customer is your media.

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How to Fail in Business Without Really Trying

Waxing UnLyrical

It’s people like this – business development managers, and so on, who find our names on some list, or maybe see them on Twitter and, in their urgency to check off as many boxes as possible on their prospect list, do so in the most ham-handed fashion ever. Focus on building community. Because, shock and awe, they are.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 Great job with the links!

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3. That got a big “check&# from me. Know where you want to go and what’s involved. pts Settings.

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