Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Reach Out the “Old Fashioned” Way.
Waxing UnLyrical
APRIL 26, 2012
I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.
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Waxing UnLyrical
MARCH 28, 2016
Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.
Waxing UnLyrical
APRIL 11, 2012
Tarnishing your brand doesn’t have to happen in such a dramatic fashion. One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out. • It opens up room for competitor(s) to take the lead. • You lose credibility.
Waxing UnLyrical
FEBRUARY 27, 2015
And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. But the whole point of being a grown-up is that you engage thoughtfully and in a measured fashion. Twitter Facebook Google+ LinkedIn How to Use Social Media And Stay Couth. ” This is true.
Waxing UnLyrical
FEBRUARY 16, 2011
Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Their orders got backed up because of the demand generated via Groupon.
Waxing UnLyrical
OCTOBER 27, 2011
It’s people like this – business development managers, and so on, who find our names on some list, or maybe see them on Twitter and, in their urgency to check off as many boxes as possible on their prospect list, do so in the most ham-handed fashion ever. Focus on building community. Because, shock and awe, they are.
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