Adam Sherk

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Here’s the Wikipedia definition: “A buzzword (also fashion word and vogue word) is a term of art or technical jargon[1] that has begun to see use in the wider society outside of its originally narrow technical context by nonspecialists who use the term vaguely or imprecisely.&# And am surprised every time I see it.