Trending Sources

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. History Shows Google+ Won’t Beat Facebook. Image by Monkey at Large. As a result, traffic has increased. In the 1990s Yahoo! YouTube

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.

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LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. What is LOOKK? How does it work?

Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. It’s difficult to recall the age of not-so-long-ago when we didn’t even have websites, much less email newsletters or Facebook pages for our businesses, and other flavors of social media. Let’s shift our focus under the water line where the real mass of online community floats. Of course.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Facebook Private Messaging for Brands. How Lowe’s Integrated Pinterest to Their Facebook Page.

Create a World-Class Online Community for Your Business

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] Your Business’ Online Community [.]

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Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. You can follow Will on his blog , Twitter and LinkedIn. G: How did you build your experience as community manager? W: I started out working in PR. Initially through music then on to consumer brands such as Sony and Virgin Media. I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. love Skittles Facebook Page for it’s pure randomness, which always gets good engagement. How engaged is your community is the real gage for success.

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

As a community manager, I have experienced first-hand the power of positive customer service. Mrs. Dash on Facebook. Sometimes, as a community manager, it becomes increasingly difficult over time to interact with every comment in a unique, personalized fashion. That’s what makes Mrs. Dash’s Facebook engagement so amazing. Customer Service vs. Reactive Engagement.

How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

Gucci has long been one of the world’s leading luxury fashion brands , with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

8 Steps to Building Your Blog Into a Community

ProBlogger

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog. There are a lot of great blog posts about creating communities , but this one is different. Build your community on a single powerful idea.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. It’s why niche networks of interest can continue to thrive despite the ubiquity of the big social network giants (Facebook, Twitter, Google+ etc). So is WIWT any good? Simple answer is yes. No, sorry.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Woman are more likely to go on Facebook multiple times per day. 28% of Facebook users are over 55.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.

How Old-Fashioned is Online Anonymity?

Ari Herzog

The difference between Facebook and the Warrior Forum is the former attaches your real name to everything you write and the latter does not. Daily newspaper articles such as this example shine a light into why municipal officials around the country dread new articles appearing in their online community newspapers. This is a question whether or not you should mask your name regardless what you say or, in the shadow of Facebook, if you should bare all. If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? Thoughts?

Facebook Theme Week: Organic or Paid?

ProBlogger

At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. Facebook remains the biggest social media network on the planet and continues to grow its active user numbers at a steady rate. Organic, Paid or Both.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If the user is already logged into Facebook, this is a one-click process.

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. Of this, they spent almost eight hours on Facebook, and about two hours each on Yahoo!, But a recent Huff Post item cites a study which says that one reason people are spending so many hours on Facebook is boredom.

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It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. Of this, they spent almost eight hours on Facebook, and about two hours each on Yahoo!, But a recent Huff Post item cites a study which says that one reason people are spending so many hours on Facebook is boredom.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Highlight your company’s community involvement. Got more?

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Picking The Right Social Platform For Your Brand

Mindjumpers

Facebook and Twitter tend to be the first choice for most brands. Facebook is the first choice for most brands. The numbers clearly show that Facebook is still the preferred platform for most industries. The main reason for this is probably the fact that Facebook is the most well-known and engaged network with more than 955 million people liking and commenting on average 3.2 billion

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. But like any good thing, data simplification can be overdone. ” Twitter Followers.

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Dunkin’ rewards its hardcore fans: offering free sandwich upgrades, releasing menu update news on Twitter in advance, and even featuring their Facebook “Fan of the Week” on a Times Square billboard. Please Support Our Sponsors.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community?

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. Facebook is expecting a $100 billion valuation by 2012. Are we experiencing a tech bubble in shares of social media companies? billion. billion. billion. times its annual revenue.

5 Easy Steps to Create Your Snapchat Strategy

Ignite Social Media

They want to be backstage with you, feeling the vibe of a concert, the allure of a fashion show, or even imagining the smell of sweat on the court! If you simply copy and paste the same content from other channels like Instagram, Facebook or YouTube, you’re giving your followers a Groundhog Day experience. Give your Audience the VIP Treatment. Give it to them. Perk It Up.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use  Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to Facebook, Twitter and Zeebox. Or to leave comments on the Facebook Page. Talk about making a rod for your own back!

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How Localized Social Media Drives Personalized Connections

Convince & Convert

Community managers optimize the content and push it out to multiple channels, both local and global. If you’re a B2C fashion designer and trying to get people interested in a specific line of clothes, your micro-conversions would be when you successfully drive traffic  to that part of your site from social. Sometimes in a given month, the Pros end up focusing on certain themes.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Leverage Relatable Moments. Take a Stance.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Bingo!

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. ” The rest of the posts on their Facebook page are on-message and fit with their brand, and even the link in the offending post leads to a good piece of content. used Facebook. Frank Eliason, Citi @frankeliason. Listen Now .

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. ” The rest of the posts on their Facebook page are on-message and fit with their brand, and even the link in the offending post leads to a good piece of content. used Facebook. Frank Eliason, Citi @frankeliason. Listen Now .

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram,  Layout, Boomerang, and Hyperlapse. Without the algorithm, we could be shown up to 1,500 pieces of content on Facebook per day, meaning we’d likely miss important updates from close friends and family. Some loved it.

How Google+ Could Affect SEO

Idaconcpts

There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. Facebook is with Bing. Google HQ is constantly looking for ways to improve the quality of searches. Circles. Quality of Posts. Conclusion.

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