Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The Being based in Europe, this is something we have witnessed first hand; global brands have found the value in local activation on Facebook. We MORE >>

Online fashion retailer ASOS recently announced that it would be opening a Facebook store at the end of January, allowing users to buy items directly from within the social network rather than having to click through to the ASOS homepage. Facebook is clearly a very big part of the social networking visits delivering traffic to ASOS, and alone is responsible for 12% of all visits to the website. When people online are navigating away from ASOS, the first thing they want to check is Facebook. By way of comparison, 56.9% MORE >>

Shoemocracy recently launched an online community for shoe lovers.  community for shoelovers is ok, but it's competitive. It's a community of interest. There are a LOT of communities about shoes out there. It's competing against fashion communities, sportswear communities and a variety of other shoe niches. community for shoelovers {qualifier 1} who  who. The more relevant your community is to that audience, the more successful it will be.  They help shape the community identity. qualifier 2}. MORE >>

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Who are your favourite community managers or community management case studies? G: Where is the best place to build the community? MORE >>

Starbucks is the most popular brand on Facebook when ranked by the number of people who ‘Like’ a brand (’Fans’ as they used to be called). million people like the coffee chain on Facebook, almost 2 million more than like the second most popular brand, Coca-Cola. It shows that food and drink brands are in each of the top five places, with fashion brands making up most of the remaining places in the top ten. The top ten brands on Facebook (Global). Do the number of Facebook Likes matter? Image by mortimer? via Flickr. Over 7.5 Brand. MORE >>