Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MAY 19, 2012

Barely a day goes by that a Facebook update doesn’t make us stop and think. Almost three-quarters of responents to a recent Facebook question admitted that something that saw this week on Facebook really made them stop and think. Eleven of the 41 respondents, however felt that nothing on Facebook had moved them personnal.

Facebook 287

Facebook Social Networking Newsletter Mobile 287

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

SEPTEMBER 28, 2013

I figure it’s the very least I can do because I learned a long time ago, the hard way, how having the support of your community can help you change your life. It was tough, but with the support of family, friends and my community I was able to go to college, earn a PR diploma and move on to have a rewarding career and a great life.

Communities 386

Communities Campaign Features Publishing 386

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook communities appeared in droves, and charities began fundraising online before the night was through.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Sandberg says we can win against hate. We have heard feedback that we must do more – and we agree,” she wrote. “In

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Related posts: Facebook advertising facts. Wikipedia rules the waves.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. PLEASE LIKE MY FACEBOOK PAGE. Related posts: Super Third Thursday.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related articles.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. Skyhawks was chosen by the team’s Facebook fans who voted on final selection.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE. Here’s one I wrote in January 2011 that continues to attract readers. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

JUNE 8, 2012

The social network boasts a community of 20 million users, but never really seemed to go mainstream. Also there are new ‘like’ and comment features á la Facebook. Facebook turns off daily deals. PLEASE LIKE MY FACEBOOK PAGE. The new mobile app showcases swipeable photos, tips, lists and friends’ places.

Foursquare 294

Foursquare Compete Social Networking Newsletter 294

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. PLEASE LIKE MY FACEBOOK PAGE.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 14, 2012

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. VISIT MY FACEBOOK PAGE. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). Related posts: Canada is world’s No.

News 290

News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. Facebook’s little secret. PLEASE LIKE MY FACEBOOK PAGE.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

NOVEMBER 24, 2013

Being a good corporate citizen and support of community causes comes to the fore at this time of year. They have a duty to support the communities in which they operate and in those they serve. PLEASE LIKE MY FACEBOOK PAGE. The holidays are upon us; it’s a time of good will towards men, kindness and giving.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

FEBRUARY 20, 2012

Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. VISIT MY FACEBOOK PAGE. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.

Social Media 279

Social Media Alltop RSS Widget 279

Sherrilynne Starkie

MARCH 11, 2013

Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

FEBRUARY 13, 2012

It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. VISIT MY FACEBOOK PAGE. Could this the start of a new trend in corporate social dashboards? Content curation on the rise.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

MAY 6, 2014

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. PLEASE LIKE MY FACEBOOK PAGE.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

MARCH 14, 2015

PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media Twitter Online Communities' Related posts: How many Twitter users actually tweet? Twitter is a favourite tool for bullies, stalkers and trolls. Good manners cost nothing.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

NOVEMBER 4, 2012

From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. But, communicating with zoomers can be complex. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Be honest, but be respectful.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? PLEASE LIKE MY FACEBOOK PAGE. At Thornley Fallis we believe tracking resonance makes more sense. This means tracking what really matters in achieving the campaign objectives. Related posts: How to be smart on Twitter. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

FEBRUARY 28, 2015

Stories draw people together, create community and build consensus, trust and loyalty. PLEASE LIKE MY FACEBOOK PAGE. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

DECEMBER 30, 2012

PLEASE LIKE MY FACEBOOK PAGE. Related posts: Octobers most popular posts. Ottawa’s Twitter top 20 March 2010. Search plus your world. Click here to start to receive my newsletter. Related articles. How to use List.ly as a Marketing tool. How to Find Your People on Twitter.

Twitter 351

Twitter List Newsletter Features 351