Jeff Esposito

MAY 18, 2012

Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.

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Sample Samples Upcoming Curation 30

Jeff Esposito

JANUARY 30, 2013

Over the weekend I saw a post (on left) from the Baltimore Ravens asking fans what they wanted to see on the team’s Facebook page during the week of the Super Bowl. 2) Make it relevant – customers in your community want to know that you are relevant. Your ideas of kick ass content might be different from theirs.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Enjoy this week’s edition of Five for Friday.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. This addiction has given Facebook the perfect flytrap and opportunity to become the Internet. These new models represent a sort of coming of age for the space’s two biggest players.

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Conference ROI Small Business Metrics 40

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. Well, that was until folks added Facebook to it. It is definitely scary.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

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Training Feed Feedly Authentication 20

Jeff Esposito

JUNE 13, 2011

Facebook provides this data under the site’s Insights function. On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. To do this, you can offer a printable coupon code on your Facebook page and have it be redeemed in your location. Engagement.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

FEBRUARY 25, 2013

The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. While Ford.

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Company Social Media Brands Eventful 47

Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. How to engage and consult your community online -. How to Engage & Consult Your Community Online.

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Case Study Consultant Study Communities 24

Jeff Esposito

SEPTEMBER 2, 2011

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. Does your org have a Facebook Page comment escalation flow-chart? – 6 Reasons NOT to Create a Facebook Fan Page – Well now here is a breath of fresh air. Oh well change is good.

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iPad Social Media Eventful Communities 39

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 8, 2011

Building Your Online Community – How did you build your online community? Was it Twitter, Facebook a forum? What Mashable Isn’t Telling You About Facebook – As many of you know, numbers can be made to say anything. – you should read this article from Chuck Hemann if you are in PR or hate PR. Read along to find out who.

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Forums Communities Blogger Social Media 27

Jeff Esposito

APRIL 8, 2011

Building Your Online Community – How did you build your online community? Was it Twitter, Facebook a forum? What Mashable Isn’t Telling You About Facebook – As many of you know, numbers can be made to say anything. – you should read this article from Chuck Hemann if you are in PR or hate PR. Read along to find out who.

Forums 27

Forums Communities Blogger Social Media 27

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Unsurprisingly the usage in this group was quite low: 3.8%

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Social Media Report Consultant Skills 48

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. Are we as a culture addicted to social media?

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 3, 2011

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. Who owns your brand’s social media data?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

JUNE 29, 2011

For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. If you are leveraging social media as a communications platform to reduce customer service or churn, you can tie a value back to it just as easily as the revenue metric above.

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Social Media Metrics Loyalty ROI 44

Jeff Esposito

JUNE 2, 2011

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. What do you think of this?

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

DECEMBER 9, 2010

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. Depending on the company goals we can measure anything from community size, to conversation share to dollars driven by social media.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

APRIL 1, 2012

While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and social media fields. I am sure that for the most part that the answer is no. Social media is a 24-hour buzz-cycle, but for 99.9

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. You can also see how these demographics change over time and if ads or content help to shift that.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. You can also see how these demographics change over time and if ads or content help to shift that.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

FEBRUARY 6, 2012

Now, that’s amplified by posting on Facebook or checking in on Foursquare. Our CEO reads each of our Facebook walls every day, likely before he checks the morning news or grabs a cup of tea. But, we also tweet about other things that matter to our community: food, technology, philanthropy, pop culture. Tell your friends!

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

OCTOBER 29, 2010

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? Yes you control the content on Twitter, Facebook, YouTube, etc., Yes you control the content on Twitter, Facebook, YouTube, etc., So if it were to go poof, so does your community. The network does.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc. Silly really.

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Smart Phone Communities Tips Groups 32

Jeff Esposito

MARCH 30, 2011

Sure, we all get stuck in a rut, it is easy to switch our focus and to make excuses, to tell ourselves that Twitter and Facebook, often referred to as micro-blogging nowadays, are fine substitutes for blogging, right? I would never advise anyone else to take my approach, but it is my blog, so I make and break my own rules.

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Posterous Blogger SEO Social Media 44

Jeff Esposito

JANUARY 12, 2011

If you are going to blog about it, give some insight as to how it inspired you and if you Tweet it or share on Facebook, give some context as to why it’s important. If a conference speaker gives a great sound bite or two, take a second to digest it. How can it apply to you or your business?

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Construction Conference Hashtag Applications 46

Jeff Esposito

DECEMBER 2, 2011

My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. Aside from the news above, mine was stuck diving into and figuring out the new Facebook page insights. How was your week? How Dallas Cowboys lose at Social Media.

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Delicious News Team Social Media 34

Jeff Esposito

JANUARY 21, 2011

Charity worker fired over Facebook comments – my real beef with the video below is that the guy is saying all the right things. I tend to only RT things when I find them useful to the community at large or if something made me think. Without a clear policy in place, you can’t make up rules as you go along.

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Policies Travel Social Media Consultant 32

Jeff Esposito

DECEMBER 17, 2010

With the onset of social media and putting a smiling face to a faceless brand, many a flack has been tasked with taking on a different communications role, one of the community managers which may soon become the loneliest job as they’re really on an island. Homeless man in D.C.

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Statistics Microsoft Social Media Hosting 30

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. So much like the rallying cry of the 90’s why can’t we all just get along?

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Library News Social CRM Policies 30

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. Well my good friend Teresa makes some good points with insights from her community. Have a great weekend and enjoy this week’s edition of Five for Friday.

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Creative Commons Disqus News Comments 24

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Facebook for example, has over 500 million users on the site. From there it is about keeping lines of communication open and pumping out great content.

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CoTweet CoTweet Press Release Company 36