Firebelly

JANUARY 13, 2014

However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. Even if the infraction simply occurred on a measly Facebook post. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL.

Communities 126

Communities Apple Eventful Resources 126

Firebelly

DECEMBER 5, 2013

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed.

Feed 175

Feed Feedly News Facebook 175

Firebelly

JUNE 5, 2012

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message. What are your thoughts on the new Facebook scheduling tool?

Tools 196

Tools Brands Facebook HootSuite 196

Firebelly

NOVEMBER 23, 2011

“What are the best days and times to update my brand’s Facebook page?” Best days and times to update your Facebook page. There are no one-size-fit-all magical ‘best days and times’ to update a Facebook page. Every community is unique. We hear this question all the time. Saturdays at Noon.

Facebook 192

Facebook Study Communities Report 192

Firebelly

JANUARY 19, 2012

Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. They think Facebook is for kids.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

NOVEMBER 16, 2011

Brands have become quite good at asking customers to Like them on Facebook. In fact, 95% of Facebook wall posts are not answered by brands ! It will infuse a sense of excitement in your community. Plus, the #1 reason people Like Facebook pages in the first place? Most simply ignore them. People like prizes.

Brands 202

Brands Facebook Discount Communities 202

Firebelly

JANUARY 31, 2012

You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation. Different perspectives. Fans want to be heard.

Tips 188

Tips Facebook Questions Communities 188

Firebelly

FEBRUARY 17, 2011

I’ve used these 5 tips with my own community management work and have seen outstanding results. Look closely at your community demographics. Look closely at your community demographics. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. Be inclusive.

Conversation 207

Conversation Tips Facebook Guidelines 207

Firebelly

SEPTEMBER 26, 2011

Facebook rolled out a lot of changes last week. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world of Facebook, I was more interested in how these changes would affect brands. Some users love the new Timeline.

Brands 192

Brands Facebook Feed Feedly 192

Firebelly

JUNE 10, 2011

This left a lot of people, including me, wondering “What about Facebook?&#. Obviously, somewhere along the line, Facebook and Apple decided they don’t like each other. Twitter has about 175 million users, compared to Facebook’s 700 million. Is this a huge blow to Facebook? Yes… and no.

Facebook 188

Facebook Apple iPad iPhone 188

Firebelly

AUGUST 15, 2012

Top fans can help in the development of the community and the conversation overall. They have the potential of policing your community when things go a rye, and can be your biggest word of mouth advocates on and off line. I don’t believe that true top fans join a community to get something.

Facebook 174

Facebook Applications Communities Course 174

Firebelly

SEPTEMBER 5, 2012

Have you heard of the Condescending Corporate Brand Page on Facebook? The page was created to spoof (and shame) efforts some brands have launched on their Facebook pages. They describe themselves as “a big corporate brand using Facebook. ” Top 5 Posts from the Condescending Corporate Brand Page.

Brands 172

Brands Facebook Cost Course 172

Firebelly

OCTOBER 4, 2011

Facebook users have been very vocal about how much they hate all the changes. Users argue Facebook is doing everything but adapting to their needs, but that is the intention. Users argue Facebook is doing everything but adapting to their needs, but that is the intention. Well, let’s drop a truth bomb. Photo Albums.

Notification 147

Notification Facebook News Communities 147

Firebelly

MAY 17, 2011

Hart Company – developers, builders and managers of distinctive apartment communities. Well, sometimes it isn’t all puppy dogs and ice cream on Facebook. What really sucks though is when we get negative posts to the company wall on Facebook. Guest post by Mark Juleen , V.P. of Marketing, J.C. We contracted with them.

Facebook 170

Facebook Issues Course Communities 170

Firebelly

MARCH 3, 2011

I’ve been in a couple of meetings lately where the people are overly focused on increasing the size of their Facebook Page communities (or what they think are communities). Let’s think about this. They want more people, but what does more people or more specifically more “Likes&# mean?

Facebook 237

Facebook Communities Meeting Company 237

Firebelly

FEBRUARY 25, 2010

Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart in 2010.

Facebook 103

Facebook Paid Search SMS Syndication 103

Firebelly

SEPTEMBER 21, 2015

For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive. So what could a dislike button mean for brands?

Brands 100

Brands Communities Advertising Social Media 100

Firebelly

MARCH 6, 2012

You may find these people in your Facebook community, for example. But, you can build a community with conversation and engagement that will lead to advocates. It’s important to have a crisis plan in place for any community for this very reason. But, it’s a fact of life that they are everywhere.

Social Media 251

Social Media Communities Groups Groups 251

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Can you really send grandma a printed newsletter of your Facebook updates? Then select profiles of your Facebook contacts who you want to include in the newsletter.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

OCTOBER 15, 2014

Don’t be scared of having some fun with your online community this Halloween! From Facebook, to Twitter, Vine, Blog Social Media' Check out these five must-reads for inspiration.

Social Media 170

Social Media Communities Examples Twitter 170

Firebelly

JANUARY 3, 2012

I am now almost three months into being a social media manager and I feel I’m finally in the right place at the right time because I believe in social business, I believe in conversation, and I believe in community. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business.

Project 200

Project Marketing Social Media Management Collaboration 200

Firebelly

SEPTEMBER 29, 2011

Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management. Photo credit Dick House.

Community building 170

Community building Metrics Communities System 170

Firebelly

OCTOBER 29, 2012

Facebook, Twitter abuzz with Sandy chatter, photos. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. ” A handy Web guide to tracking Hurricane Sandy.

Social Media 193

Social Media Crowdsourcing SMS Instagram 193

Firebelly

MAY 24, 2013

Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. As the Community Manager for My Rising Tide, I’m working to develop a community for motivated people in need of access to the knowledge and tools needed on their path to success.

Diagrams 183

Diagrams Travel Communities Social Networking 183

Firebelly

MAY 1, 2012

First, when you get permission to join the Pinterest community you will need to set it up through Twitter or Facebook (and this is a profile NOT a page). It’s also following worthy Pinterest influencers and advocates of your brand and even inviting those users to join your community boards. Imagery is Mission Critical.

Communities 191

Communities Library Influencer Publishing 191

Firebelly

APRIL 17, 2013

” I, personally, found out on Facebook shortly after it happened and almost immediately every social platform feed I looked at from Facebook and Twitter to Instagram and Vine , were flooded with posts, photos and videos, detailing out the event.

Social Media 163

Social Media Hashtag Eventful Trends 163

Firebelly

JULY 11, 2011

Four C’s for Community Cultivation. By Ike Pigott I have a friend who is building a nice niche community around natural hair. While not entirely new to communications or even blogging, she was new to the concept of building an intentional audience. Facebook Video Calling – How to Get Started with Video Chat Now!

Social Media 198

Social Media Overview Project Social Networking 198

Firebelly

JUNE 20, 2011

How to Create a 5 Step Facebook Marketing Strategy for Your Blog. By Jeff Bullas Bloggers are starting to wake up to the fact that a Facebook page is now a necessity for marketing their brand and spreading their ideas to a global audience. People Come For Content And Stay For Community Online.

Social Media 178

Social Media Communities Study Blogger 178

Firebelly

JANUARY 31, 2011

8 Ingredients That Make a Community Manager. By Lisa Barone While being a community manager may seem like the best job in the world, it also comes with a tougher side that can often feel thankless and troll-filled. Facebook Turns the ‘Like’ Into Its Newest Ad. So, what are the new rules for YouTube marketing?

Social Media 182

Social Media YouTube Communities Engineering 182

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs.

Google 227

Google Brands Comparison Policies 227

Firebelly

MAY 26, 2011

AF Expo , presented by AllFacebook , is an inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Firebelly’s Duncan Alney and Chad Richards will be participating in the following 2 sessions: Planning a Contest on Facebook? Fatal Mistakes and Hidden Success.

Case Study 154

Case Study Authentication Issues Communities 154

Firebelly

FEBRUARY 14, 2011

Everything You Need To Know About Facebook’s Epic Upgrade To Pages. By John Haydon Yesterday Facebook launched a completely new version of Pages, to help you “manage communication, express yourself, and increase engagement”. There are three significant changes to Facebook Pages (in addition to several minor changes).

Social Media 181

Social Media Hubspot Statistics ROI 181

Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. You’ve got a Facebook page, but what you really want is fans—right? Include your Facebook page URL so they know exactly where to find you. Include your Facebook page URL so they know exactly where to find you.

Tips 40

Tips Facebook URL Questions 40

Firebelly

APRIL 30, 2013

Thank you to Facebook going pot luck is no longer a problem. Most colleges now have Facebook pages for incoming freshman classes to exchange information and search for a potential roommate. This enables students to get to know a potential roommate, and maybe Facebook stalk a bit, before making any final decisions.

Social Media 208

Social Media Class Sports Meeting 208

Firebelly

MARCH 14, 2011

How To Scale Facebook Ad Campaigns. We will also look at the roadblocks when using Facebook’s self-serve and what to look out for if and when you assess which social solution to use. The Benefits of an Editorial Calendar to Keep Your Community on Track. By Rich Brooks Should your website be social? Keep reading to discover how.

Social Media 174

Social Media Blogosphere Policies Campaign 174

Firebelly

NOVEMBER 13, 2012

As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. Brought to you by Facebook. Debra Donston-Miller Instagram is staking out its own Facebook-like spot on the Web. Get the scoop with these 5 must-reads. My own Instagram web profile. By Mike Isaac Welcome to the new era of Instagram.

Instagram 172

Instagram Mobile News Organization 172

Firebelly

OCTOBER 28, 2011

If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Not every community and following is the same.

Communities 189

Communities Brands Discount Survey 189