Adam Cohen
JUNE 30, 2011
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. Photo credit: Facebook Tweet.
Adam Cohen
SEPTEMBER 2, 2010
Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Share this on Facebook. Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33). Tweet This!
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Adam Cohen
JUNE 30, 2011
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. Photo credit: Facebook.
Adam Cohen
AUGUST 24, 2010
The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Share this on Facebook.
Adam Cohen
JULY 19, 2010
Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)
Adam Cohen
JULY 12, 2010
The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.
Adam Cohen
JULY 16, 2010
Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)
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