article thumbnail

Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

The Weight Watchers site features a Community section with message boards for support, etc. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR.

Brands 129
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Instead, they want to connect. Stumble upon something good? Tweet This!

Review 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Would you explain the concept for the Diva community?

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. They need to snap up that Facebook name pronto. So, I peeked at YouTube.

article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Would you explain the concept for the Diva community?

article thumbnail

Social Media in Action: Twitter and Emergency Response | Social.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The filters mentioned above would have to tuned such that an event would only ping if multiple people reported it and provided evidence such as photos, videos, locations, etc., Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50