Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. As events rolled out on that fateful night, Twitter told the story of the disaster in real time. Photo credit: Abode of Chaos).

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

SEPTEMBER 17, 2012

Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm. Should the blogger tweet throughout the event? Should he or she write a blog post before or after the event? Understand what’s expected.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 22, 2019

These include new job alerts, an alumni tool, community hashtags and company insights. SEO remains an important part of digital marketing communications practices. Twitter is developing two dashboards, one that provides readership insights and one that provides real-time event information. — SS. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It was chosen for its simplicity as a communications tool.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

NOVEMBER 4, 2012

Geist said that this sequence of events provided “the first inkling that something might be here. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities. Nash won the riding.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. I liked that it had the ability to search through feeds to find specific content. But little by little Twitter and Facebook have taken over the reader duties for me. Image via CrunchBase.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C.,

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

FEBRUARY 28, 2015

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. Stories draw people together, create community and build consensus, trust and loyalty. It’s true that storytelling has been a crucial part of human life since man lived in caves.A

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

APRIL 27, 2013

Hedge your bets by getting to know as many people in the PR community as possible. Attend networking events. Participate in online communities and discussions. This is the key to finding a job, because in the current environment, entry level jobs are just as much about who you know as what you know. Volunteer your time.

Applications 332

Applications Compete LinkedIn Newsletter 332

Sherrilynne Starkie

APRIL 26, 2015

To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Be effective.

Content 319

Content Marketing Curation Template 319