Josh S Peters

article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. Don’t use paid as s crutch.

Strategy 186
article thumbnail

Social media and the outdoors? Only at the ORSM09!

Josh S Peters

Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands. Everything from tweeting about events and sales to finding nominee’s for their Grant for change program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

People, Brands, and Social Media at the Orsm09

Josh S Peters

Brunton has had a Twitter account for over a year and recently have picked up the pace and have been engaging their community more through it. Their Twitter stream is broadcast on their home page and a they have a FaceBook Fan Page that they use to distribute information about products and to communicate with their fans.

article thumbnail

7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

The real source of strength in that event is how you deal with it. Kudos to Erin Poole and the folks at Toyota for taking action and working with the community and not against it. It’s been almost 3 days since the whole thing came to light and they still haven’t talked to the artists. Everyone screws up.

Flickr 100
article thumbnail

The FINAL word on Social Media ROI | Shuaism

Josh S Peters

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. Building your reputation and community while strengthening your brand over time. Here you’re going to be using a mixture of Impact and ROI.

ROI 161
article thumbnail

Search and Social Weekly (1.9)

Josh S Peters

Photos, news articles, maps and events all look brighter and more beautiful… 7. Earning likes and fans is critical to building your community of potential brand advocates. You see all the stories you saw in your News Feed before, but with a fresh new look. How to Use Facebook Offers to Grow Your Email List via Jon Loomer.

Feed 121
article thumbnail

20+ Social Media and Online Resources for Realtors

Josh S Peters

GreenPearl – Formerly MyIdeaBook boasts over 450,000 real estate professionals, investors, and principals on their network all talking about real estate marketing, events, and issues. HouseTubeTv – Like YouTube, but meant ONLY for real estate. LinkedIn -Same idea as FaceBook but much more professional oriented.