A social media focus group in the 99-year old home of the Red Sox
Jeff Esposito
AUGUST 1, 2011
On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
Let's personalize your content