Jeff Esposito

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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#Ravens get fans involved with Super Bowl XLVII

Jeff Esposito

2) Make it relevant – customers in your community want to know that you are relevant. So keep up to current events and share information that is timely. Your ideas of kick ass content might be different from theirs.

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Six companies I admire in social media

Jeff Esposito

Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.

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Five for Friday

Jeff Esposito

For starters some of my best friends from Jersey are coming up to meet Baby Espo and I have a nice Father’s Day event to attend on Saturday at the NE Aquarium with the good folks at Pampers. 10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now.

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Why have we become social sheep?

Jeff Esposito

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

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Five for Friday: Labor Day Edition

Jeff Esposito

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. out the sign up for the event here. If you are in the Boston area and want to peep it out check. Have a great Memorial Day weekend and I’ll catch you on Tuesday.

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A conference is what you make it

Jeff Esposito

When planning, look to topics and smaller events that allow you to get into more of an intimate or brainstorming atmosphere. The social media community is actually pretty small. Looking at sessions that might not be in your industry, but have a smart speaker can also help expand your mindset.