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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. anyone who doesn’t work for a retail or fashion brand).

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Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. 2 pencil will improve the lives of hand-writers everywhere and grow your live event strategy from there. 2 pencil at ScriptaCon.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Sweepstakes are great at generating positive buzz and engagement for your brand, but the downside is that brands can get lost in consumer’s excitement for freebies or travel.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. Use place Guides to spotlight specific locations important to your community. Post Instagram Guides.

Examples 101
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What You Can Learn from 4 Hotel Brands on Facebook

Likeable

Aside from the brand’s highly produced poolside videos and fun tips like “Cabana Rules,” one thing MGM is excelling at on Facebook is event promotion. All of its upcoming concerts, fights, awards, and comedy shows are listed under the page’s events tab. Takeaway: Does your brand have any upcoming community or ticketed events?

Hotels 64
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How to Use Content Pillars for Your Social Media Strategy

Later

When Christina first started her business, she was primarily focused on travel and lifestyle. As her community grew, she was able to incorporate social media and entrepreneurship pillars into her overall strategy. . When planning for future content, she made sure to create posts that had a similar travel itinerary format. .

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Conversational marketing: What it means for your social media strategy

Sprout Social

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront.