Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Mix up your status updates with some local area events and news to keep it interesting. Tourism/Travel/Hospitality.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.
Techipedia: Tamar Weinberg
DECEMBER 2, 2008
Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). Again, super post!
Techipedia: Tamar Weinberg
MARCH 4, 2010
Twitter, he says, “became my way of talking with a community of people.&# The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. More importantly, they’ve created a go-to place or space for community. He explains that “Twitter allowed me to be social without having to be IRL.&#
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. That’s not the point.
Techipedia: Tamar Weinberg
MAY 5, 2010
Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.
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