Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. Brands quickly picked up on the importance of visual communication and started building Instagram communities. A picture is worth a thousand words….

Social Media 237

Social Media Tumblr Instagram Privacy 237

Mindjumpers

MAY 18, 2016

One really interesting thing to come out of this so far was Facebook’s first ever testing of a temporary Reaction – a flower for Mother’s Day in the US (and other countries that celebrate this event in May). This shows their intentions for the future and the massive potential for customised actions on one-off days or events such as this.

Facebook 162

Facebook Privacy Curation Engagement 162

Mindjumpers

OCTOBER 18, 2010

The pages, on the other hand, works better if you want to build your community and attract people to your brand. The intention is for brands to run their communication on pages and not in groups. Events: Each of the groups can make their own events, which will be visible to others according to the privacy settings of the group.

Groups 243

Groups Groups Facebook Collaboration 243

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208