Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. ” Aaaahhh!!! In a nutshell.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. So it’s all downhill from here.

SEO 197
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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

” ‘Tis true, not everyone is cut out to be an engineer. What IS relevant the ability to re-engineer your programs so that they really do put people front and center. Twitter Facebook Google+ LinkedIn “I’m not a Millennial” and Other Myths F’ing up Your Career. And then go do it.

Buy 190
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc., Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

Hosting 248
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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do you sell from Snapchat?

Metrics 100
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Attenzi – A Social Business Story

Waxing UnLyrical

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

Yammer 209