Targeting Ottawa’s boomers
Sherrilynne Starkie
MAY 11, 2013
In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex. Content marketing is king.
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