Dave Fleet

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Using Social Media to Protect Your Reputation

Dave Fleet

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Gaining new fans on your Facebook page, or followers of your Twitter account, won’t solve your business problems. To drop a cheesy line, it’s not the size of your community but what you do with it that counts. The dichotomy of trust in social media means we can’t think of social for its own sake.