Book Review Wednesday: Wikibrands: Reinventing your company in.
Akamai Marketing
MARCH 23, 2011
Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.
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