Akamai Marketing

article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142