Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. Trick 2: Repurpose content.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

Travel 295
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Community Management. Digital Advertising.

Skills 334
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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. A good social media consultant understands the basics of search engine marketing. Community management. Keyword strategies.