Direct Marketing Observations

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. Strategy and tactics will take a back seat to community and conversation in 2022. Right or wrong, good or bad, social media sits there daily waiting for you and if you don’t see “it” that day, don’t worry, they’ll be more tomorrow.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. Where are the conversations? Find them. not all SM is external. Find them.

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Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

In each case there was always that big learning curve and once everyone overcame that, then all of a sudden you had people and companies left and right who decided to wrap whole business solutions around disciplines such as internet marketing, email marketing, search engine marketing and content marketing.

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Protecting Children from Social Media

Direct Marketing Observations

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. All of these forms of communication are just that, forms of communicating- with context and without. Though the above graphic refers to adults, children are not too far off from this model.