Dave Fleet

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Using Social Media to Protect Your Reputation

Dave Fleet

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

To drop a cheesy line, it’s not the size of your community but what you do with it that counts. Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. Use social media as a conduit and a connector.