Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. The Boston Consulting Group Growth Share Matrix was introduced in 1968 by Bruce Henderson , the Group’s founder. The matrix was first published in one of the Group’s essays titled Perspectives.

Marketing 139

Marketing Apple Strategy ROI 139

Koka Sexton

FEBRUARY 6, 2023

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. Dreams do come true and I am moving on to focus a whole lot of energy for LinkedIn to grow their social marketing groups.

LinkedIn 52

LinkedIn Energy Groups Groups 52

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Petersburg College, Women’s History Month is a source of energy and pride. Before you start planning your Women’s History Month marketing, take a long look at your business.

Social Media 115

Social Media Team Groups Groups 115

agora pulse

JUNE 4, 2020

Used effectively, social media can become an integral part of a university’s culture, community, and connection. Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Community Connection. Attracting New Students. Student Connection.

Social Media 112

Social Media Committee How To Guidelines 112

ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In today’s episode I want to discuss where you should focus your energy as a blogger. bots and messenger marketing? Links and Resources for Trends in Social Media – Where Should You Focus Your Energy?: Join our Facebook group. Facebook advertising?

Energy 47

Energy Trends Social Media Blogger 47

Buffer Social

SEPTEMBER 18, 2023

Open-source and decentralized nature : Unlike many mainstream platforms, Bluesky operates on an open-source model, promoting transparency and community involvement. Bluesky also incorporates community labeling as part of its moderation strategy, promoting community involvement in content regulation. Should you join Bluesky?

Domain Name 109

Domain Name Open Source Policies Privacy 109

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Think of a brand collaboration as a group project. How do brand collaborations work?

Collaboration 108

Collaboration Brands Fashion Sports 108

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Writtent Blog

MARCH 7, 2014

You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? Business 2 Community.

Syndication 95

Syndication Content Marketing Alltop 95

Buffer Social

MAY 24, 2023

While I enjoyed the book, I wanted a space to hear that same energy from women. percent of podcasts globally, but I’ve also built a business around the podcast that makes multi-six-figures of annual recurring revenue from sponsorships, ads, and our private community, Majic. Section from the Female Startup Club brand book.

Project 76

Project Startup Collaboration Communities 76

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. RIMOWA also showed the ads to custom audience groups comprising previous website visitors. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

agora pulse

SEPTEMBER 30, 2020

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Then you are probably doing it wrong.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Sentiment 186

Bare Feet Studios

SEPTEMBER 10, 2012

Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. I also was the first female surfer in our Myrtle Beach , SC community. I’ve been first in many trends most of my life.

Energy 76

Energy Class Exercises Course 76

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Audiense

JUNE 21, 2018

Prior to the digital era, market research which included competitor analysis was more complex and expensive than it is today. We could define a group of competitors (products, companies or brands) and then carry out an analysis of their audience. Defining a group of known competitors to discover new ones.

Data 91

Data How To Energy Analysis 91

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Marketing Travel Instagram 65

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy? Wondering what the top social media platforms for SMBs are?

Platform 78

Platform Social Media Small Business Instagram 78

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. However, let’s examine this a little more closely.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’.

Social Media 145

Social Media Strategy Organization Education 145

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. List of Corporate Social Strategists for 2011.

List 155

List Twitter Microsoft Brands 155

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. Is TikTok worth investing time, energy, and resources into? According to Social Media Examiner, only 5% of marketers use TikTok.

Strategy 86

Strategy Brands UGC Apparel 86

Convince & Convert

DECEMBER 14, 2017

In many ways, social media is the perfect marketing medium for reaching educators. In Facebook and LinkedIn groups, they trade tips and tricks gleaned from their own experiences. Social media is the perfect marketing medium for reaching educators. Teachers are all about learning, and they use the internet for that, too.

Social Media 115

Social Media Strategy Education Consultant 115

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. This post Retailers and the rising trend of sustainability: what marketers need to know originally appeared on Sprout Social. This is Titouan.

Retail 102

Retail Trends Fashion Marketing 102

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

Video 178

Video Strategy Marketing How To 178

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Gaming and community content.

YouTube 137

YouTube Trends Strategy Content 137

Convince & Convert

DECEMBER 3, 2014

It lacks energy. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. ” Spin Sucks is an outlier, and what makes it a Sticky Brand is how Gini and her team engage their community in conversations. The Arment Dietrich team doesn’t have generic conversations with their community.

Engagement 167

Engagement Social Media Brands How To 167

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. Psychological Bias 3: In-Group Favoritism.

Influencer 108

Influencer Groups Groups Sports 108

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Always share new listings hitting the market to your social accounts. And, 37% of realtors believe drone video footage is one of the most important emerging marketing trends. Market update.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Social networking is not about sending messages to like-minded groups of people. Easy recipe for social media disaster.

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 97

Tools How To Sentiment Training 97

Later

FEBRUARY 16, 2021

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. — they regularly post across multiple platforms and have built a thriving community as a result. It’s also a great place to grow a community who loves your brand.

Small Business 85

Small Business Social Media Strategy UGC 85

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. The Beatles were constantly listening to other people’s music, just like we consume other marketers’ content. Use live video for community building.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Keyhole.co

DECEMBER 8, 2023

For instance, saying “It’s giving rockstar” would serve as a positive way to describe someone who embodies a rockstar-like energy. This phrase is commonly used to signify a shared understanding or knowledge about a particular topic within a specific community or group of people.

Fashion 52

Fashion Energy Trends Meme 52

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 89

Influencer LinkedIn B2B Industry 89

Absolute PA

JUNE 28, 2013

Recently, I’ve been talking a lot about finding your marketing mojo and motivation during really busy spells and difficult times. Unfortunately, hiding and marketing don’t mix. Maybe you’re re-grouping, figuring out which way to go in your business, how you want to communicate that to the outside world. Or you feel stuck.

Social Media 100

Social Media Marketing Forums Energy 100