No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
The team then shared a series of photos with text embedded to explain how they were coping with the #nokeyboardnoproblem technology fiasco. Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. It’s a good takeaway to mix up how you respond to your community with text, photo, video, Vine, etc.
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