Cab Drivers as Word-of-Mouth Marketers?
The Marketing Blog
FEBRUARY 5, 2008
I think it would make some sense if the drivers can understand the purpose of these websites like mapmyindia, routeguru and even burrp.com by helping the travellers to connect their real needs with these city-centric portals. Coming back to the news story, at this stage all one can say is that it looks interesting.
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