The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Your social media community manager isn’t at work or its after-hours. Travel and tourism in our state’s largest industry. Why But why is this important? .
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. He’s also college educated, speaks fluent English, and is well travelled. Rangers. ” Eco-charcoal.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
Farm retail plays a huge part in the UK small business sector developing into wider areas including agri-tourism, entertainment and educational aspects. It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. This is all as a result of my talk at The Speciality Fine Food Trade Fair at Olympia in London last year.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Instagram Stories offer the perfect venue for this kind of promotion, because you are reaching people who care enough about your brand to follow it, ensuring that you’re cultivating a community and treating your existing followers well instead of giving swag away to people unlikely to become advocates. Travel + Leisure. Education & Analysis Social MediaBeyond Yoga.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
Here are my travel essentials to bring back number 2! As a result, these groups are generating UGC and buzz, while the brand is building deeper emotional connections within important niche communities. Oiselle’s efforts show the power of hashtags — when used properly — to cultivate community support, align the brand behind a message, drive engagement, and grow brand awareness.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. You educate yourself. If the prospect isn’t willing to do the research and educate him or herself, Marcus doesn’t take the time to do it for them. Vistage is a professional development organization for business leaders. Our time equals money.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
This is definitely going on our bucket list Tag your #goopgo travels and we’ll regram : @nomad_in_nihon. Active brands create the most engaged and robust communities on Instagram. Education & Analysis Social MediaAre you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population.
29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)
DECEMBER 15, 2016
It’s important to remind fans why they follow your page (apart from your great content of course!), and offering special deals, sneak previews or free stuff is a great way to keep existing fans loving your community. Feature Your Customers ( Yours Truly! – SEO Travel ). Education & Analysis Social Media Social Media TrendsFACEBOOK . TWITTER. INSTAGRAM. SNAPCHAT.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. Why It Matters: By knowing the timeline which video has traveled through, you’ll be able to understand which content you should be creating (or avoiding) on each platform. Social buying.
The Greatest Glory. The Internet.
AUGUST 19, 2016
Herzog leads viewers on a journey through a series of provocative conversations that reveal the ways in which the online world has transformed how virtually everything in the real world works - from business to education, space travel to healthcare, and the very heart of how we conduct our personal relationships.". education. space travel. It's much more than that.
What Makes BMW the Most Engaging Car Brand on Instagram?
SEPTEMBER 20, 2016
This is a very creative strategy to enrich customer experiences and at the same time create a strong and vibrant community of BMW fans, since recognizing your fans can be a strong motivating factor for getting them to share more content in the future. Brand Profiles & Case Studies Education & Analysis Social MediaSource: Simply Measured. Source: Auto Insurance Center. next100.
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. If you’re travel happy & you know it, map your plans! Education & Analysis Social Media2016 Social Marketing Planning Guide Download. This is particularly true on Twitter, where so many influencers and celebrities have strong followings. Read on to find out. Personality Tactic: Intimate. know game 7 is on but so is Keeping Up With the Kardashians for the non sports fans lol. https://t.co/gr4U9vdYKg.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way. How to leverage infographics to educate, empower and inspire. Sharing stories of travel, corporate and customer events. If you are only using textual marketing you are already falling behind.
The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook
AUGUST 29, 2012
The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. This is the prime marketing bonus of social media – and one that Facebook has been trying to constantly optimise in order to make great, relevant content travel far in the massive network. have taken a look at what it has to offer.
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Convince & Convert
MAY 29, 2014
The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. Think again. There’s an app for that.
The Library Is Dead. Long Live the Library!
MAY 10, 2013
In fact, the library stands as a critical part of American communities, and a fundamental aspect of a child’s formative years. Even more encouraging, parents are more likely to engage in library services, though like the rest of education statistics (literacy, college education), men trail women. In it most libraries see themselves as becoming community gathering place.
How to Take an Audience-Centric Approach to Content Marketing
Convince & Convert
FEBRUARY 3, 2016
Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. highlight to tweet). Healthcare.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
ANGELA MAIERS her introduction in 140 characters tells us all: “I believe these 2 words can change the world – # YouMatter – I'm an Educator, Author, Speaker passionate about literacy, learning, and power of social media” ELLEN BREMEN is an award-winning educator at Highline Community College in Seattle, WA. BRITT MICHAELIAN Community builder, radio host, author, entrepreneur & mom who loves to help you succeed in business & life. Loves travel, food, tea, photography, hotels. Why this focus on being remarkable ? ESTRIN WTB!
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems. Or, build a microsite with community features like discussion forums and message boards. Do not pitch your products.
How to Utilize Social to Manage Customer Expectations
Convince & Convert
JULY 26, 2013
Between their strong social presence and being featured on the Travel Channel’s Insane Coaster Wars , Cedar Point’s publicity has really taken off. The idea was that they really wanted to educate their fan base on the brewing process. Tony Clark, Cedar Point @TonyClarkCP. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Among all the great reasons to be on social media — awareness, community, distribution, lead-gen — customer support was the only factor that was chosen by fewer than 50 percent of brands. Contents: – Key takeaways. Company size.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Jonathan Saar, VP of Marketing & Educational Solutions, Training Factor . 2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . Okay, it won’t.
#SproutChat Calendar: Upcoming Topics for January 2017
JANUARY 3, 2017
CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. Cheers to 2017! We’re excited to get this year started with #SproutChat.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. The community was scanning, spending less than a minute on a post. Like other educational media platforms, we don’t “sell” our partners. Guest Post by Fay Shapiro. Some of you might remember the transistor radio. People were on the move.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Convince & Convert
FEBRUARY 18, 2016
Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. On a weekly basis, one traveler would win round-trip transportation from their city of origin to London, England to pursue their personal or professional goals. In celebration of reaching 300,000 followers on LinkedIn, L’Oréal took a unique approach to activating its community with a new “Are You IN?”
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Analytics That Build Community. This type of analysis can be quite valuable to community building and management. Image via BigStockPhoto.com.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Below are overviews of three very different, culture-based communities on Instagram. This data gives you insight into the culture of each community, providing a cheat sheet for creating content that would resonate with each.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
We can narrow them down not just by the location, age and gender, but also by the education level, relationship status, life events, and of course, thousands of unique interests and behaviors. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Why Facebook Audience Insights Matters. Access Audience Insights Tool.
Cool Social Tools: BigMarker
JUNE 24, 2014
Don’t have time to travel to headquarters half way across the country? BigMarker gives you all the tools to plan, conduct, record, store, and share your community’s web conferences. Engage everyone in the community for feedback. This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Site: Bigmarker.com.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Carrie is also active in community work, including work with tornado relief and local sports charities. sacevero.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Here’s what they told me: Shannon Paul. Traackr.
“You Have To Love People”: The Shashi Bellamkonda Interview
DECEMBER 23, 2011
While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. We continually nurture our Facebook community with resources and content that helps them succeed and we are grateful for the help that Firebelly provides. LinkedIn.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
blog posts, maybe even building to a blog community). in-person elements, such as travel to an event location. ” Who will – and again, I’m guessing here, but I’ve been around a while so it’s an educated guess – really start pushing their content to get more views and, therefore, more of the T.P. Here are some guidelines. 1. Make Share it?
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. All the articles are curated by its community of marketers and manually approved. The Pixabay community contributes more than 1000 new original high-resolution images and videos every day! Education.
Using Social Media For Sustainability: WiserEarth Does It, And Well
SEPTEMBER 19, 2012
But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE.
Seven Tips for Preparing for a Broadcast Interview
APRIL 10, 2012
My problem was on the day Kony 2012 was released, I was traveling to California with my younger son. How does the topic tie into the audience’s community (or does it)? The firm has a diverse international client base in healthcare IT, manufacturing, and education. You Want Me? Not My Client? Today’s guest post is written by Allen Mireles. So how did it go for me?
How One Company Is Re-Imagining Corporate Website Design
Convince & Convert
SEPTEMBER 17, 2015
Traveling down the site, it’s not overtly obvious that Tumblr powers the site. By displaying their most popular stories, their team continually finesses their content calendar to be the most relevant to their community. Some companies also do this via advocacy communities on their website, with the end goal of showing customers that their feedback has been heard and implemented.
7 Ways the Sharpest Brands Are Using Videos to Engage Customers
Social Media Marketing
MARCH 29, 2013
Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Video marketing expert Rob Ciampa reports that by delivering videos in response to community engagement, the brand significantly increased their comments and shares. The wacky CEO?