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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . A day for celebration, education, and connection. Utilize the day to not only educate your audience on its origin, but to also celebrate Black culture! . with a Black influencer or community organizer in your industry. .

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The Brand Marketer’s Guide to Podcasting 

Pixlee

The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well.

Brands 98
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Conversational marketing: What it means for your social media strategy

Sprout Social

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Amtrak is doing everything they can to make customers feel supported while they travel. They frequently partner with celebrities and creators to host their live videos. Conversational commerce.

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What Is Clubhouse? (& How to Use It)

Later

And according to Statista , in January, the app played host to over 2M users weekly. If you’re looking to talk travel, Cassy Isabella is one to follow. . A post shared by Cassy Isabella Travel Inspo (@bellaworldwide). We’ve hosted a few events on Clubhouse to date and have loved the conversations.” . #3: 2: Glow Recipe.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

A travel vlog from your recent vacation If you recently went on an exciting trip, why not share your experience with the world? Create a travel vlog that takes viewers along for the journey. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Respond to their video with your own.

YouTube 103
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4 Black Voices on Diversity in Influencer Marketing

Later

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. Diversity in Influencer Marketing #1: Sashagai Ruddock.