Webbiquity SMM

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

By practicing your writing skills regularly and encouraging your team to do the same, you’ll be able to communicate your brand’s messaging effectively and motivate your audience to take purposeful action. Focus on community engagement. Create a team-centered environment.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Alternatively, if you’re determined to advertise on Facebook because that’s where the eyeballs are, think about how to tweak your approach to align with the connection-focused nature of the platform, while your YouTube content can be educational and informative. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

To minimize the risk of losing control of your company’s brand image, it’s imperative you educate your employees on exactly what your brand is. Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. 18 (26%) have inactive accounts (anywhere from two months to more than two years with no new tweets).

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies.

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